{"id":13609,"date":"2022-10-17T05:16:26","date_gmt":"2022-10-17T03:16:26","guid":{"rendered":"https:\/\/maair.fr\/?p=13609"},"modified":"2023-05-02T05:27:04","modified_gmt":"2023-05-02T03:27:04","slug":"elementor-13609","status":"publish","type":"post","link":"https:\/\/maair.fr\/en\/elementor-13609\/","title":{"rendered":"CRITIQUE &#8211; Renault&rsquo;s lost bet in China"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13609\" class=\"elementor elementor-13609\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c4bf34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c4bf34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e623b3\" data-id=\"4e623b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2391b4c elementor-widget elementor-widget-text-editor\" data-id=\"2391b4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><em>This book traces the history of the \u00ab\u00a0low cost\u00a0\u00bb electric car that Renault tried to introduce on the Chinese market from its genesis to the final fiasco.<\/em><\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #ffffff;\">By Fr\u00e9d\u00e9ric Schaeffer<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Published on August 29, 2022 at 10:54 am<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #ffffff;\"><strong>THE SUBJECT<\/strong><\/span><\/p><p><span style=\"color: #ffffff;\">\u00ab\u00a0We want to offer a cheap electric vehicle in China.\u00a0\u00bb On the occasion of the inauguration of Renault&rsquo;s first plant in China in early 2016, in Wuhan, Carlos Ghosn, then boss of the French automaker, announced the group&rsquo;s desire to launch a low-cost, zero-emission vehicle. This book traces the history, from its genesis to its marketing, of this \u00ab\u00a0low-cost\u00a0\u00bb electric car, which was supposed to be a tool for conquering the Chinese market but turned out to be a commercial flop before being reborn in Europe under the Dacia Spring brand.<\/span><\/p><p><span style=\"color: #ffffff;\"><strong>THE INTEREST<\/strong><\/span><\/p><p><span style=\"color: #ffffff;\">Through the chaotic course of this singular industrial project, this well-documented book plunges us into the adventure of the manufacturer in China, with its share of twists and turns to overcome unforeseen blockages, whether with suppliers, the local industrial partner Dongfeng, or to overcome the differences in the way of working in China compared to Western engineering firms<\/span><\/p><p><span style=\"color: #ffffff;\"><strong>THE QUOTE<\/strong><\/span><\/p><p><span style=\"color: #ffffff;\">\u00ab\u00a0Getting on the growth train of China&rsquo;s automotive market is easier when it starts small than when it is launched at full speed.\u00a0\u00bb<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>This book traces the history of the \u00ab\u00a0low cost\u00a0\u00bb electric car that Renault tried to introduce on the Chinese market from its genesis to the final fiasco. By Fr\u00e9d\u00e9ric Schaeffer Published on August 29, 2022 at 10:54 am \u00a0 THE SUBJECT \u00ab\u00a0We want to offer a cheap electric vehicle in China.\u00a0\u00bb On the occasion of [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-13609","post","type-post","status-publish","format-standard","hentry","category-non-classe-fr"],"_links":{"self":[{"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/posts\/13609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/comments?post=13609"}],"version-history":[{"count":18,"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/posts\/13609\/revisions"}],"predecessor-version":[{"id":16484,"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/posts\/13609\/revisions\/16484"}],"wp:attachment":[{"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/media?parent=13609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/categories?post=13609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maair.fr\/en\/wp-json\/wp\/v2\/tags?post=13609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}